The
Fairtrade Foundation–
report from David Bell
More establishments are being
asked about Fairtrade, we decided to find out what it’s all about.
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Did
You Know...Fairtrade is making its mark in our industry with its combination
of ethical and organic produce, allowing many of its farmers to sustain
organic farming methods and supporting its local community. What's
it about? Is it worth a little extra? The
Fairtrade Foundation is a charity which awards the Fairtrade Mark to products
which meets its international production standards. Usually
small producers who must be part of a democratically run co-operative, they
must display sustainable farming methods, workers must be paid decent wages
and have the right to join a trade union they must also be protected by the
minimum health and safety standards. Forced
or child labour is forbidden. Fairtrade
does not buy or sell goods itself, instead it fixes the price in consultation
with the producers which will cover the cost of sustainable production plus
raises a premium that is invested in social, environmental or economic
projects. Traders
who buy Fairtrade products must sign a contract which allows for the long
term planning by the producers. The results for the producer being a
better price for their products while being able to plan for the future on
secure trading terms.
Does this price fixing cost more? Fairtrade
products are a little more expensive than some other products, but by cutting
out the middle man, this reflects in a better price and working practices for
the producer. While
coffee prices are below the actual price of producing coffee, Fairtrade
producers are paid a guaranteed price. This has provided stability in a
fluctuating market allowing them to plan for the future. This
extra money is used to develop the businesses and provide drinking water and
street lighting which benefits the community as a whole. While
The Fairtrade Mark is not guarantee of quality, Fairtrade does become the
best customer for the produces and can demand the pick of the crop. For
example 60% of Dominican Republic bananas grown for Fairtrade are rejected to
ensure the quality is consistent.
The
Fairtrade Mark · Guarantees farmers organisations a fair and stable price for their
produce · Ensures extra income for the workers to improve their lives · Guarantees greater respect for the environment · Strengthens the position of small farmers in a world market This guarantees a closer link between consumers and
producers. Financial support comes from the licence fee charged to the
companies who use the Fairtrade Mark and from major charities, such as CAFOD,
Comic Relief, Oxfam and from the European Commission. Fairtrade
Facts · An estimated five million
people in 49 countries benefit from Fairtrade deals · Over 700 Fairtrade brands are
available, among the most popular are bananas, chocolate, coffee, tea,
sugars, orange juice and cereal
bars. At the Glastonbury Festival 2004 stallholders had to
sell Fairtrade coffee and hot chocolate. For more information visit the Fairtrade web
site.
www.fairtrade.org.uk or Telephone: 02074055942
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